Hunting is a much loved ‘national sport’ in NZ and a great passion for so many Kiwis. The very engaged community Hunters Element already had was a great starting point from which we could build next-level interactive marketing activity. My role was…

This year long project formed the thesis for a Master of Commerce in Social Marketing. It started by developing an in-depth understanding of how boys feel about violence against women and the plethora of damaging gendered influences bombarding them. The core of the project then used co-design to uncover…

As Head of Brand at global B2B tech scale-up Totara, I led a global brand refresh and built a Wellington based corporate marketing team. The Totara product suite had grown well beyond just the original e-learning app –their brand needed to evolve and keep pace. In collaboration with the rest of the Executive Leadership Team I led a research and strategy …

This major brand redevelopment for Ōamaru Penguins aligned with an overhaul of their visitor centre and a project to bring the rich data stories of the penguins to life.

GlycoSyn work with clients all over the world to develop and manufacture active ingredients that are the key constituents of many vaccines, antiviral and rare disease therapies that greatly improve…

The rates of Family violence in NZ are some of the worst in the OECD and the Hutt Valley is one of the worst in NZ. This was a daunting prospect as I started volunteering on crisis line for first-hand experience. This ‘research’ provided the foundations for a brand refresh and…

9Spokes is a business management app that aggregates data between small businesses, their apps & banks. As a new SaaS app and even a new category, 9 Spokes was a challenging brand to…

Way back in 2016 a group of craft beer loving mates decided to launch into a crowded landscape with yet another craft beer brand. Our client and founder Bruce was an experienced beer brewer on a mission to make the best beer out there. While that has proved to be quite true…